Return on your PR investment
An estimated 70 percent of news comes from outside sources in the form of press releases, the back-bone to any media campaign, and yet PR is often overlooked, even though it has the potential to provide much more 'bang for your buck'.
At Marylebone we believe that agreeing set PR objectives and evaluation criteria with our clients encourages clear management and best use of budget. It allows both you and us to know exactly what we are aiming to achieve and provides the basis for regular evaluation. It also enables objectives to be tuned to known events and news, eliminating the problems caused by unforeseen delays in personnel, materials or products.
In addition, clear evaluation of what has been achieved previously can provide the basis for future campaigns and allocation of budgets and provide a tangible means of demonstrating a return on your investment.