Benefits of Public Relations
Cost effective - No other method has the ability to provide instant press coverage, in a more cost-effective manner than PR. Advertising rates for a single page, including discounts can cost anywhere from £1600.00 upwards. That’s equivalent to aproximately three days PR activity with Marylebone Media Relations, which would generate far more media exposure than just one publication.
Credibility - But even just one editorial mention is worth a hundred advertisements. The benefit of being quoted or referred to within editorial is that your product or service is given a credibility and status that no other form of communication can ever provide.
Faster - Get your message out faster. With design concepts, researching lists etc, it can take several weeks before you are in a position to send out a direct mail piece to your target customers. With a well-written press release, the time from when a story hits the media and is published can be measured in hours.
Targeted - PR enables you to reach exactly the right person through their chosen magazine. Whether it’s a ‘techie’, the CEO or the FD, targeting the exact publications that they read will provide you with a much higher chance of them finding out about your product or service than in a direct mail piece.